Strengthening the foundations of your business will set you up for longterm sales success.
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Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs
Continue readingSuper Bowl Provides Opportunity for Local Businesses to Score Big
There will be millions of gatherings to watch the game, and just about every snack will have been purchased close to home.
Continue readingU.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That.
‘It’s a holiday that doesn’t tell you what it isn’t.’
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Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments of them for a reason.
Continue readingPlease visit Marketing Land for the full article.