optimization Archives - Digital Marketing

December 1, 2020 Content Marketing

Why B2B Apps Need App Store Optimization Now More Than Ever

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

August 17, 2017 Uncategorized

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.

Please visit Marketing Land for the full article.

July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

New evidence highlights the conversion lift of mobile optimization

Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.

Please visit Marketing Land for the full article.

July 2, 2017 Uncategorized

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

Please visit Marketing Land for the full article.