optimization - Online Marketing

January 19, 2023 digital marketing

Unlocking the Power of Business Process Optimization Through Digital Transformation

In order to stay ahead of the competition, you should be on the forefront of technology. You need to be constantly innovating, evolving, and disrupting the market. But how can you do that when your day-to-day operations are bogged down by inefficient processes? That’s where digital transformation comes in. Digitally transforming your business can help […]

The post Unlocking the Power of Business Process Optimization Through Digital Transformation appeared first on DigitalAdBlog.

April 21, 2021 Content Marketing

A Quick Guide for Website Image Optimization [Infographic]

Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading? Read the full article at MarketingProfs

December 1, 2020 Content Marketing

Why B2B Apps Need App Store Optimization Now More Than Ever

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

August 17, 2017 Uncategorized

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.

Please visit Marketing Land for the full article.

July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

New evidence highlights the conversion lift of mobile optimization

Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.

Please visit Marketing Land for the full article.

July 2, 2017 Uncategorized

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

Please visit Marketing Land for the full article.

June 29, 2017 Uncategorized

Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

Please visit Marketing Land for the full article.

May 24, 2017 Uncategorized

Conversion rate optimization tools coming to AdWords with new integrations

Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.

Please visit Marketing Land for the full article.

April 19, 2017 Uncategorized

Optimizely buys Experiment Engine for its optimization tools

Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Please visit Marketing Land for the full article.

April 12, 2017 Uncategorized

How to implement an optimization framework for long-term attribution success

Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

What distinguishes conversion optimization from good design?

Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.

Please visit Marketing Land for the full article.

November 7, 2016 Uncategorized

Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

Why 2016 is NOT the year of conversion optimization

Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.

Please visit Marketing Land for the full article.