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Tag: oracle

April 26, 2017 Uncategorized

Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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April 26, 2017 Uncategorized

Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Please visit Marketing Land for the full article.

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April 19, 2017 Uncategorized

Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

Please visit Marketing Land for the full article.

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February 26, 2017 Uncategorized

Swrve’s new integration gives Oracle visibility into apps

Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.

Please visit Marketing Land for the full article.

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January 23, 2017 Uncategorized

Oracle complains to EU that Google now has unfair ad-targeting advantage

The company argues that Google’s ability to combine datasets exceeds rivals.

Please visit Marketing Land for the full article.

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