Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: oracle
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
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Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad delivery.
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Swrve’s new integration gives Oracle visibility into apps
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
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Oracle complains to EU that Google now has unfair ad-targeting advantage
The company argues that Google’s ability to combine datasets exceeds rivals.
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