Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: oracle
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
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Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad delivery.
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Swrve’s new integration gives Oracle visibility into apps
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
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Oracle complains to EU that Google now has unfair ad-targeting advantage
The company argues that Google’s ability to combine datasets exceeds rivals.
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How Oracle Data Cloud’s CMO organized to educate customers in a complex category
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
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Oracle unveils data and content updates for its Marketing Cloud
The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
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MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys…
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Oracle updates its Marketing Cloud
Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps.
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