Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
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How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
Continue readingWhy Zero-Party Data is the New Secret Weapon for Brands
With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?
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Elon Musk Confirms He Was at an Alleged Silicon Valley ‘Sex Party’ Until 1 a.m. — But He Says He Thought it Was a Costume Party and Left Early
His representative said he spent his time there talking about ‘technology and building companies.’
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Throw a party with your advertising data
If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.
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ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
Continue readingPlease visit Marketing Land for the full article.