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May 24, 2022 News

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
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May 9, 2022 News

How Marketers Can Prepare for the Removal of Third-Party Cookies

The removal of third-party cookies will force marketers to revisit their advertising strategies.
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April 26, 2022 News

Why Zero-Party Data is the New Secret Weapon for Brands

With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?
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January 11, 2018 News

Elon Musk Confirms He Was at an Alleged Silicon Valley ‘Sex Party’ Until 1 a.m. — But He Says He Thought it Was a Costume Party and Left Early

His representative said he spent his time there talking about ‘technology and building companies.’

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August 31, 2017 Uncategorized

Throw a party with your advertising data

If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.

Please visit Marketing Land for the full article.

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