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Tag: personal

April 5, 2017 Uncategorized

Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.

Please visit Marketing Land for the full article.

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December 11, 2016 Uncategorized

Twitter is eliminating its ads that requested people’s personal information

Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.

Please visit Marketing Land for the full article.

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November 22, 2016 Uncategorized

As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?

Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.

Please visit Marketing Land for the full article.

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November 7, 2016 Uncategorized

IBM buys Fluid’s Expert Personal Shopper for Watson

This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.

Please visit Marketing Land for the full article.

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September 19, 2016 Uncategorized

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.

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