Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs
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Tag: personalize
Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale
Here’s how you can humanize marketing strategies.
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How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
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Please visit Marketing Land for the full article.
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
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Please visit Marketing Land for the full article.