How to Use SEO to Boost Your Business’s Online Presence

Search Engine Optimization (SEO) is a powerful tool for businesses looking to improve their online presence. By optimizing website content, Benedict Cusack businesses can increase their visibility and attract more traffic from search engines. In this article, we will explore how small businesses can use SEO to boost their online presence and improve their search […]

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Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
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