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June 23, 2022 News

You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.

Amazon’s two-day sale might seem like the deal of a lifetime. But is it, really?
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March 4, 2020 News

Why Your Patent Is Probably Worthless

Filing on inventions that aren’t marketable just helps enrich the Patent and Trademark Office.
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September 11, 2018 News

3 Reasons Why Your Website Is Probably the Dumbest ‘Salesperson’ on Your Team

Sending the same message to different people doesn’t work.

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July 31, 2018 News

The Highly Profitable Growth Strategy that Probably Isn’t on Your Radar but Should Be

Growth through acquisition can be adapted to any size business.

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June 24, 2018 News

Hungry for New Leads? You Probably Aren’t Putting Out Enough Hooks.

Branch out and go as diverse as possible with your marketing efforts.

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