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Tag: problem

June 1, 2020 Content Marketing

Social Distancing Is Changing the Way We Write. That’s a Problem.

Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing. Read the full article at MarketingProfs
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January 31, 2019 News

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.

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July 12, 2018 News

Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.

With so much media available to consume, quality matters more than ever for ads.

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October 4, 2017 Uncategorized

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.

Please visit Marketing Land for the full article.

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June 7, 2017 Uncategorized

The brand safety problem is bigger than the news cycle — and so are the solutions

Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.

Please visit Marketing Land for the full article.

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