Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing. Read the full article at MarketingProfs
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No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
Continue readingConsumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.
With so much media available to consume, quality matters more than ever for ads.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
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