Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing. Read the full article at MarketingProfs
Continue readingTag: problem
Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.

The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
Continue readingPlease visit Marketing Land for the full article.

The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
Continue readingPlease visit Marketing Land for the full article.