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August 13, 2017 Uncategorized

It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

Please visit Marketing Land for the full article.

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August 6, 2017 Uncategorized

Facebook extends dynamic ad retargeting to real estate listings

Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.

Please visit Marketing Land for the full article.

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July 18, 2017 Uncategorized

Is your demand-side platform real or fake?

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.

Please visit Marketing Land for the full article.

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June 19, 2017 Uncategorized

7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.

Please visit Marketing Land for the full article.

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March 6, 2017 Uncategorized

Chatbots: Hype or the real deal?

Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.

Please visit Marketing Land for the full article.

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