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May 18, 2023 digital marketing

Spending the Most Really Does Win the Most Customers. Here’s Why

Customers are the lifeblood of your business. You don’t want to cheap out when it comes to customer retention.
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February 1, 2023 News

What Millennials Really Think About Product Life Cycle, As Told By A Millennial.

Millennials have come into significant purchasing power, and I know how you can capitalize on that.
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June 1, 2022 News

Don’t Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
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November 25, 2021 News

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results.
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August 24, 2021 News

What a Logo Really Says About a Brand

Here is how to wrap your company message in your logo to convey the right message.
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