Customers are the lifeblood of your business. You don’t want to cheap out when it comes to customer retention.
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What Millennials Really Think About Product Life Cycle, As Told By A Millennial.
Millennials have come into significant purchasing power, and I know how you can capitalize on that.
Continue readingDon’t Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
Continue reading8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results.
Continue readingWhat a Logo Really Says About a Brand
Here is how to wrap your company message in your logo to convey the right message.
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