right' Archives - Page 15 of 16

January 10, 2017 Uncategorized

Going beyond ‘right consumer, right time, right place’

Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.

Please visit Marketing Land for the full article.

January 8, 2017 Uncategorized

Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

Please visit Marketing Land for the full article.

December 20, 2016 Uncategorized

The power of data ownership in 2017

Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.

Please visit Marketing Land for the full article.

October 27, 2016 Uncategorized

ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

Please visit Marketing Land for the full article.