The Cambridge Analytica scandal is adding momentum to a global regulatory push.
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Tag: rules
The 7 rules of respectful marketing
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.
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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype
Consent rules could limit consumer data collection for ad targeting by messaging, email and phone service providers.
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Authentic storytelling: 5 rules for the new frontier of marketing
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories.
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