Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.
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Tag: safety
The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
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Google announces new brand safety controls for display & video advertisers
After coming under fire, Google says it will address advertiser concerns over extremist content.
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Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
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Marketing Day: Google AdSense, Twitter safety updates & YouTube live streaming
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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