The approach is based on techniques honed over years by B2B execs.
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Tag: sales
Sales enablement tools grow up, as Forrester releases first Wave report
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
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Report: iPhone sees sales gains though Android at 75 percent share globally
Nokia’s Android-based return to smartphone market coming next year with help from Google.
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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
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What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
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