Zūm started out selling its “Uber for kids” service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
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3 Leadership Lessons From the Exclusive Creativity School That ‘Packs 5 Years of Learning Into 5 Days’
Christina Miller, a Cannes Lions School alumna and the head of social media at VMLY&R London, shares the biggest lessons she learned during her time in the program.
Continue readingBillboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
A return to traditional marketing methods is proving popular in a number of industries.
Continue readingHow Taco Bell Proves Old-School Marketing Tactics Still Work
Here’s how Taco Bell leverages TV and radio ads as well as other old-school marketing tactics like billboards for marketing success.
Continue reading4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Continue reading8 Old-School Branding Techniques That Will Still Work for You Today
The ‘Mad Men’ days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
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A smarter approach to ‘back to school’ marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.
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6 questions from elementary school are key to content creation success
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
Continue readingPlease visit Marketing Land for the full article.