self-service Archives - Digital Marketing

NetLine brings company-targeting to its self-service content marketing portal

Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

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The customer engagement platform’s new help solution uses its intelligence to provide context and save time.

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Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain.

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The new service also offers machine learning-generated recommendations.

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Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.

Please visit Marketing Land for the full article.