The dawn of marketing through blue checkmarked student-athletes is upon us.
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Why Businesses Should Take a Page Out of Jake Paul’s Marketing Playbook
The 24-year-old social-media personality can teach even established businesses a thing or two about how to effectively market themselves.
Continue readingWhy Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
Continue readingHow You Should Evolve Your D2C Brand as Digital Marketing Evolves
Just because you have data from the last couple of years, it doesn’t mean you’re sitting on gold.
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Why you should let your employees be influencers
This is the concept behind the so-called employee advocacy: when a brand promotes itself through its employees on social media.
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