Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo.
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Tag: should
18 Movies Every Entrepreneur Should Watch
Whatever stage you are at in your business venture, there’s a lot you can learn from these money-minded flicks.
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Why the CMO — Not CEO — Should Create the Company Mission
Look to this member of your team to set the company’s direction.
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Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.
The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here’s how you can emulate their model.
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How and Why Entrepreneurs Should Focus on Seniors in 2019
You know those images of meek old ladies sitting in their gardens? Uh-uh. That’s not reality.
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5 Video Marketing Trends You Should Follow in 2019
Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future.
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5 Things Every Retailer — Including You — Should Know Going Into 2019
Next year, 2019, is right around the corner. Is your new business ready for the new technology?
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Should You Push Your Kush?
Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
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