Private marketplaces continue to gain share of programmatic transactions.
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Tag: spend
Where does your programmatic spend go?
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark.
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Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.
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Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
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