steps - Online Marketing

March 8, 2017 Uncategorized

The Value of a Happy Customer: Action steps to a great customer experience

What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world…

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March 1, 2017 Uncategorized

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.

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March 1, 2017 Uncategorized

3 steps to take your influencer marketing to the next level

How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.

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February 28, 2017 Uncategorized

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.

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December 20, 2016 Uncategorized

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.

Please visit Marketing Land for the full article.

December 18, 2016 Uncategorized

5 steps to making ‘SENSE’ of early lifecycle marketing

Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.

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November 22, 2016 Uncategorized

Simple steps to addressing your one-time buyer problem

While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.

Please visit Marketing Land for the full article.

November 15, 2016 Uncategorized

5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

Please visit Marketing Land for the full article.

November 9, 2016 Uncategorized

Get the Marketing Budget You Need in 2 Steps

It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review […]

The post Get the Marketing Budget You Need in 2 Steps appeared first on Online Marketing Blog – TopRank®.

November 8, 2016 Uncategorized

7 Steps to Documenting Your Content Marketing Strategy

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out […]

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