Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
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Mercado Libre will show us stories of entrepreneurs in its new campaign
Through videos, the ecommerce company will show us the behind the scenes of entrepreneurs and the economy that you move when buying online.
Continue readingThe Reason Good Businesses Tell Boring Stories
Respecting the distinction between a story and a narrative can help you connect with high-value clients, spend more wisely on advertising and attract investors.
Continue readingWhat You Need to Know About the LinkedIn Stories Feature
Should you use LinkedIn Stories?
Continue readingStart Telling the Right Stories to Attract Clients
Consumers want to support entrepreneurs and businesses that take a clear stand on today’s issues.
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