Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
Continue readingPlease visit Marketing Land for the full article.
Tag: strategies
New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
Continue readingPlease visit Marketing Land for the full article.
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
Continue readingPlease visit Marketing Land for the full article.
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.
Continue readingPlease visit Marketing Land for the full article.
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results.
Continue readingPlease visit Marketing Land for the full article.