strategy Archives - Page 31 of 33

April 10, 2017 Uncategorized

No content strategy is an island

You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy.

Please visit Marketing Land for the full article.

March 5, 2017 Uncategorized

5 top hacks to step up your B2B content marketing strategy in 2017

From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.

Please visit Marketing Land for the full article.

February 26, 2017 Uncategorized

B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.

Please visit Marketing Land for the full article.

February 14, 2017 Uncategorized

How to spice up your TrueView audience strategy on YouTube

Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.

Please visit Marketing Land for the full article.

December 20, 2016 Uncategorized

Link campaigns: Strategy development and review

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

Please visit Marketing Land for the full article.