Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfsContinue reading
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand?Continue reading
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.Continue reading
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