The user experience, better known as UX, is one of the most important features in the navigation of a website.
Continue readingTag: structure
How to Structure Your Content for Organic Google Rankings: A Proven Process
Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs
Continue reading
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.
Continue readingPlease visit Marketing Land for the full article.
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll…
Continue readingPlease visit Marketing Land for the full article.
Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping…
Continue readingPlease visit Marketing Land for the full article.