A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs
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9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
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The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
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Two new studies look at what kinds of campaigns, mobile ad formats work best
One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.
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