tech Archives - Digital Marketing

September 5, 2017 Uncategorized

Becoming a martech mastermind: Agility, proficiency and accountability

In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

Trustworthy Accountability Group says registration applications are up 75% since April.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.

Please visit Marketing Land for the full article.

July 27, 2017 Uncategorized

Martech and ad tech: Challenges and opportunities

What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.

Please visit Marketing Land for the full article.