How to use data for happier customers and better conversion rates.
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Tag: technology
Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling.
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CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity” panel at MarTech Boston.
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Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email…
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The impact of GDPR on marketing technology and cybersecurity
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance.
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Please visit Marketing Land for the full article.