Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Tag: test
Evaluating PPC talent, part 2: The test
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
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Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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