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Tag: test

October 2, 2017 Uncategorized

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

Please visit Marketing Land for the full article.

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August 31, 2017 Uncategorized

Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.

Please visit Marketing Land for the full article.

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August 9, 2017 Uncategorized

Put your value proposition to the test

Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.

Please visit Marketing Land for the full article.

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July 26, 2017 Uncategorized

How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

Please visit Marketing Land for the full article.

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July 18, 2017 Uncategorized

Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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