than Archives - Online Marketing

August 13, 2017 Uncategorized

Why great creative is more important than ever

In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.

Please visit Marketing Land for the full article.

August 6, 2017 Uncategorized

Affiliate is more than a platform

Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement

Users spend 35 percent more time with AMP content than mobile web pages.

Please visit Marketing Land for the full article.

June 7, 2017 Uncategorized

The brand safety problem is bigger than the news cycle — and so are the solutions

Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.

Please visit Marketing Land for the full article.

June 5, 2017 Uncategorized

SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO…

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

Your AMP inventory is worth more than you think

Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.

Please visit Marketing Land for the full article.

May 14, 2017 Uncategorized

Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations

A new policy center gives AdSense publishers more information about actions and how to fix them.

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

Why it’s more vital than ever to get display measurement right

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

IAB: Mobile is now more than half of all digital ad revenues

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Facebook now has more than 5 million monthly advertisers

Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Instagram now has more than 1M advertisers, doubling in past 6 months

As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Study: Google Home has more answers than Amazon Echo

Stone Temple Consulting asked both devices 5,000 questions to see which one is smarter. Google Home won, but how much does it matter?

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

Google’s location tracking is better now than ever before

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.

Please visit Marketing Land for the full article.