than Archives - Digital Marketing

August 13, 2017 Uncategorized

Why great creative is more important than ever

In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.

Please visit Marketing Land for the full article.

August 6, 2017 Uncategorized

Affiliate is more than a platform

Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement

Users spend 35 percent more time with AMP content than mobile web pages.

Please visit Marketing Land for the full article.

June 7, 2017 Uncategorized

The brand safety problem is bigger than the news cycle — and so are the solutions

Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.

Please visit Marketing Land for the full article.

June 5, 2017 Uncategorized

SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO…

Please visit Marketing Land for the full article.