that Archives - Digital Marketing

August 20, 2017 Uncategorized

It’s ‘dark matter’ that defines a great CX

Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.

Please visit Marketing Land for the full article.

August 10, 2017 Uncategorized

What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Facebook bans advertisers, Pages that disguise links violating its rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.

Please visit Marketing Land for the full article.

August 1, 2017 Uncategorized

4 deceptive Google Analytics metrics that fool retail marketers

Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.

Please visit Marketing Land for the full article.

July 27, 2017 Uncategorized

Twitter is testing a subscription-style ad program that costs $99 a month

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

Please visit Marketing Land for the full article.