While trends come and go, those key marketing tools have been a mainstay over the past few years and have seen their influence increase considerably.
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Think Your Marketing Team Can Help You Develop Your Personal Brand? Here’s Why That’s a Bad Idea.
Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let’s unpack why your marketing team is not equipped to be tasked with developing your personal brand.
Continue readingPR Isn’t Rocket Science — But Elon Musk Wants You to Think It Is
Reading between the lines of Musk’s public disdain for public relations and manufactured press.
Continue readingWhat Millennials Really Think About Product Life Cycle, As Told By A Millennial.
Millennials have come into significant purchasing power, and I know how you can capitalize on that.
Continue readingSalespeople Need to Think of Themselves as Providers, Not Partners. Here’s Why.
Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results.
Continue readingDigital transformation of SMEs: an easier path to travel than you think
Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts.
Continue readingDon’t Even Think About Facebook Ads Until You Have These 5 Things In Place
Otherwise, you’ll be doing little more than drain your advertising budget.
Continue readingSo, You Think You’re a Cannabis Industry Thought Leader?
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Continue readingThinking of Taking Your Marketing In-House? Think Again.
How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons.
Continue reading3 Ways to Encourage Your Staff to Think Like Entrepreneurs
Start by challenging everything.
Continue readingThe Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Continue reading3 Considerations You Must Think Through Before Taking a Political Position as a Brand
It is becoming harder for brands to stay neutral in our hyper-political times.
Continue readingSome Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.
Businesses of every size need to foster individual consumer relationships.
Continue readingWhat Do Modern B2B Customers Want? It’s More Complex Than You Think
B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want.
Continue readingResearch Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think
Human psychology is why people will pay more for a book than an ebook.
Continue readingHow to Think Like a Billionaire
If you want to be a billionaire, you have to be passionate, enthusiastic and dedicated. That’s it.
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A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t.
Continue readingPlease visit Marketing Land for the full article.