B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want.
Continue readingTag: think
Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think
Human psychology is why people will pay more for a book than an ebook.
Continue readingHow to Think Like a Billionaire
If you want to be a billionaire, you have to be passionate, enthusiastic and dedicated. That’s it.
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A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t.
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Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
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