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Tag: tracks
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
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Please visit Marketing Land for the full article.
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
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Please visit Marketing Land for the full article.
Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion.
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Please visit Marketing Land for the full article.