turn - Online Marketing

July 30, 2017 Uncategorized

How local businesses can turn the threat of on-demand deliveries to their own advantage

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.

Please visit Marketing Land for the full article.

July 24, 2017 Uncategorized

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

PaveAI unveils AI-powered platform to turn Google Analytics into actions

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

Turn your email challenges into opportunities to get more personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.

Please visit Marketing Land for the full article.

December 19, 2016 Uncategorized

Turn agrees to settle with FTC

The ad tech firm was found continuing to track users even after they opted-out.

Please visit Marketing Land for the full article.

November 29, 2016 Uncategorized

Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

October 23, 2016 Uncategorized

Learn How to Turn Your B2B Content Marketing Into A Profit Center

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]

The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog – TopRank®.