Brand equity is an invaluable resource that sets your product or service apart in the competitive market and keeps your customers loyal.
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5 Proven Tips to Better Understand Your Audience and Drive Sales
You can’t sell to your ideal buyer if you don’t know the first thing about them.
Continue readingIs Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Probably Is.
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
Continue readingIs Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
Continue readingHow to Understand Corporate Branding vs. Personal Branding for Success
Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.
Continue readingWhy Developers Need a Contextual Framework to Truly Understand Their Users
Innovation is never stagnant, and it changes as frequently as your users do. But with contextual inquires, a clearer user perspective can be uncovered.
Continue readingWhat Destination Marketers Must Understand to Thrive in the Covid-19 Era
Covid-19 continues to disrupt the travel industry, but it’s a mistake to halt marketing efforts.
Continue readingUnderstand the Relay Function and Master Email Marketing
Although some marketers refer to email communication as a relic of the past, it remains one of the main methods of communication for most.
Continue reading3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers
Marketing isn’t a panacea for your business, but it can help you grow bigger than you ever imagined.
Continue readingAre You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.
Turns out size does matter. But so does intelligence.
Continue readingLight or Fat-Free? Learn to Understand the Fine Print of Food.
Light, sugar-free or fat-free foods are some of the most sought after in the supermarket. But do we know what we are buying?
Continue readingLaunching a New Site? Make Sure You Understand Digital ADA Compliance
Any business’s online presence must comply with the Americans With Disabilities Act.
Continue reading6 Areas of Law Every Business Owner Needs to Understand
Avoiding costly missteps can help ensure long-term success.
Continue reading3 Ways to Master the One Thing About Video That Entrepreneurs Don’t Understand: Distribution
Got the ‘Citizen Kane’ of online videos? It still needs to reach the right audience.
Continue readingThe Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients
Each generation requires its own unique focus.
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To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing targeting.
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