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Tag: user

October 2, 2017 Uncategorized

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

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August 16, 2017 Uncategorized

Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?

New York City-based blockchain ad tech firm MadHive thinks so.

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July 26, 2017 Uncategorized

5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.

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June 20, 2017 Uncategorized

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content.

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April 18, 2017 Uncategorized

Facebook now lets businesses match user IDs across Messenger and their own apps, sites

Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.

Please visit Marketing Land for the full article.

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