Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Tag: user
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks so.
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5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
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Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that content.
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Facebook now lets businesses match user IDs across Messenger and their own apps, sites
Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
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