Skip to content

Digital Marketing

Digital Marketing News

Tag: viewability

October 12, 2017 Uncategorized

IAB Tech Lab issues first software: A universal SDK for viewability

The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.

Please visit Marketing Land for the full article.

Continue reading
April 9, 2017 Uncategorized

Twitter adds 3rd-party measurement for viewability & audience verification

Partnerships provide independent verification for video ad viewability and audience metrics.

Please visit Marketing Land for the full article.

Continue reading
February 20, 2017 Uncategorized

Google’s YouTube to undergo MRC audits for video viewability measurement

The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.

Please visit Marketing Land for the full article.

Continue reading
January 30, 2017 Uncategorized

Facebook opens its ad network’s video ads to independent viewability checks

Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.

Please visit Marketing Land for the full article.

Continue reading
January 9, 2017 Uncategorized

IAB Tech Lab launches new Tool Repository with a viewability SDK

The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.

Please visit Marketing Land for the full article.

Continue reading

Posts navigation

1 2 Next Posts»

Recent Posts

  • What Millennials Really Think About Product Life Cycle, As Told By A Millennial.
  • 3 Steps to Building a Brand That Resonates in a Crowded Industry
  • You’re Not Shadowbanned — Your Content Just Sucks. That’s Why It’s Time to Change Your Approach.
WordPress Theme: Maxwell by ThemeZee.
Digital Marketing

Copyright © 2015 - 2023. Digital Marketing. All Rights Reserved.
Privacy Policy  |  Disclaimer