The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
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Tag: viewability
Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience metrics.
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Google’s YouTube to undergo MRC audits for video viewability measurement
The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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IAB Tech Lab launches new Tool Repository with a viewability SDK
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
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