The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
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Tag: viewability
Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience metrics.
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Google’s YouTube to undergo MRC audits for video viewability measurement
The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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IAB Tech Lab launches new Tool Repository with a viewability SDK
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
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IAB shares updates for MRAID, including viewability & audibility measurement
This marks the first big update to the IAB’s standard for mobile rich media ads in more than four years.
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A different view on viewability
Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
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Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
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MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard…
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