Brands need to think creatively when developing their digital strategies.
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Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs
Continue readingWhen You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue readingWhen Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading3 Ways to Get Your Voice Heard
Fear silences many a would-be writer. Here’s how to get out of your own way.
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