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October 30, 2017 News

10 Side Hustles Ideal for Millennials Who Want to Start a Business Quickly and Cheaply

Marketing the skills you already have requires little more than a reliable internet connection

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October 25, 2017 News

Want to Make More Sales? Make More Guarantees.

But only if you know you can keep them.

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October 25, 2017 News

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

Remember Dove’s recent “Beauty of Diversity” ad? The message for those who would market self-esteem: Be very, very careful.

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June 26, 2017 Uncategorized

On the internet, advertisers want to know if you’re really a dog

In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

What link builders really want you to know

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.

Please visit Marketing Land for the full article.

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