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July 25, 2023 digital marketing

Gen Z Wants Starbucks, Not This 131-Year-Old Coffee Brand — But Its First Product Launch in Almost a Decade Could Change That

It was once the best-selling coffee brand in the U.S.
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May 18, 2023 digital marketing

PR Isn’t Rocket Science — But Elon Musk Wants You to Think It Is

Reading between the lines of Musk’s public disdain for public relations and manufactured press.
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March 6, 2023 News

‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands

From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
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July 21, 2020 News

The #1 Reason Nobody Wants to Hear from You

Putting yourself out there is not about you. It’s about those you serve.
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November 27, 2018 News

What Seth Godin Wants You To Know About Marketing in 2019

The Industry expert urges companies to be relevant, not loud.

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