The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
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Tag: watson
Watson mans the first cognitive ad for cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
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IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
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6 ways that IBM Watson is changing digital marketing
The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.
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IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
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