watson Archives - Digital Marketing

Watson helps AdYouLike screen content for native ads

The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.

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On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.

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Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

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The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

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The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.

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