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Tag: watson

July 16, 2017 Uncategorized

Watson helps AdYouLike screen content for native ads

The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.

Please visit Marketing Land for the full article.

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June 15, 2017 Uncategorized

Watson mans the first cognitive ad for cars

On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.

Please visit Marketing Land for the full article.

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April 27, 2017 Uncategorized

IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

Please visit Marketing Land for the full article.

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April 17, 2017 Uncategorized

6 ways that IBM Watson is changing digital marketing

The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

Please visit Marketing Land for the full article.

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March 27, 2017 Uncategorized

IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.

Please visit Marketing Land for the full article.

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