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October 31, 2017 News

Advertising on Amazon for Today, the Holidays and the Future: What You Need to Do

One of the big stories of the moment is the buzz around Amazon’s intense push into broader advertising endeavors. Plan to be a part of it.

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October 27, 2017 News

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.

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August 20, 2017 Uncategorized

What teen fiction can teach you about writing ad copy

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.

Please visit Marketing Land for the full article.

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August 15, 2017 Uncategorized

Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

Please visit Marketing Land for the full article.

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August 15, 2017 Uncategorized

Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.

Please visit Marketing Land for the full article.

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