Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
Continue readingPlease visit Marketing Land for the full article.
Tag: whole
Facebook Lead Ads just got a whole lot more useful with offline conversion data
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.
Continue readingPlease visit Marketing Land for the full article.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
Continue readingPlease visit Marketing Land for the full article.