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October 9, 2017 Uncategorized

6 ways IoT will make local search for SMBs scalable

Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.

Please visit Marketing Land for the full article.

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October 4, 2017 Uncategorized

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

Please visit Marketing Land for the full article.

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September 21, 2017 News

Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.

Please visit Marketing Land for the full article.

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August 16, 2017 Uncategorized

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.

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August 10, 2017 Uncategorized

How soft calls to action will save your B2B campaigns

You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads.

Please visit Marketing Land for the full article.

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