Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
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Tag: working
3 Ways to Make Memorable Small Talk That Gets People Interested In Working With You
The easiest way to be intriguing is listen closely after you’ve asked someone to tell you about themself.
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Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
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Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
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Ladders VP of Marketing says working on something meaningful lends purpose to her life
Get to Know Stephanie Chan, Vice President of Marketing at The Ladders
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How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
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Local search ranking factors: What’s working in 2017 [Podcast]
In this week’s episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
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IBM’s Watson is now working as a psychologist for ad tech firm Unruly
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
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Report: Apple working on augmented reality glasses for potential 2018 release
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
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