Not all influencers are created equal. It’s important to identify the key factors that make an influencer a good fit for your brand to avoid wasting time and money on someone who will not deliver the results you need.
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Kendrick Martinez Started His Company ‘Hier Marketing’ With $30k. It Is Now Worth $40 Million
After spending several years in the professional track runner circuit and Civil Engineering, Kendrick Martinez transitioned from a 9-5 engineer to an entrepreneur.
Continue readingTikTok for B2B Businesses: Is It Worth It?
If you’re connected on social media, chances are you’ve seen a TikTok video. TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space?
Continue readingIs Marketing on Twitter Worth It? 4 Ways to Leverage Twitter In Your Marketing
Twitter may seem secondary for B2B marketing, but if you learn how to utilize Twitter for marketing purposes, you may see improvements in your marketing efforts.
Continue readingFake Accounts and Bots: Is Marketing on Twitter Worth It?
With a user base comprised by seemingly endless fake accounts, should businesses still pursue this platform?
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