A company that UNDERSTANDS its customers is a winning company. Look at it this way, how many companies UNDERSTAND YOU? This exercise will help you understand it.
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
Continue readingThe Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
How many people would reach out and wonder (or complain) if you didn’t send out that next email blast?
Continue readingWhere Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
Continue readingPlease visit Marketing Land for the full article.