A company that UNDERSTANDS its customers is a winning company. Look at it this way, how many companies UNDERSTAND YOU? This exercise will help you understand it.Continue reading
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfsContinue reading
How many people would reach out and wonder (or complain) if you didn’t send out that next email blast?Continue reading
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.Continue reading
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