Tag: writing
10 Tips for Writing Emails That Will Get You Tangible Results
If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making.
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3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
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Are you writing too much content?
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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Writing a Yelp review that won’t get filtered
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.
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