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February 17, 2019 Content Marketing

What B2B Firms Get Wrong About Thought-Leadership Content

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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August 8, 2018 News

Web-Writing Tips on ‘Wrong-Way Apostrophes’ and ‘Dangling Hot Links’

Make sure to correct those errors you never saw before the advent of blogs and product websites.

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December 6, 2016 Uncategorized

4 things that can go wrong in an influencer campaign (and how to fix them)

Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.

Please visit Marketing Land for the full article.

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October 27, 2016 Uncategorized

It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

Please visit Marketing Land for the full article.

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